Hours: 37.5 per week, Monday to Friday
Location: Hybrid remote working with 3 days in our VHQ Crawley, West Sussex
Contract: 12 Month FTC/Secondment
Closing Date: Wednesday 30th October 2024
As Communication Channels Manager, you'll be accountable for leading Virgin Atlantic’s (VA) Digital Workplace strategy, with a long-term ambition to deliver an industry-leading mobile-first, digital workplace that enhances the employee experience and enables first-class audio-visual and two-way communications.
Spearheading our move away from Workplace by Meta to a new communications platform that puts collaboration and engagement at its core. Your responsibilities will require you to work with leadership team members and the Chief People Officer to understand directorate-level requirements; plan and deliver the migration of data and content to a new platform; apply change management techniques to optimally build enterprise-wide engagement and ensure adoption of the new platform; and track success against critical metrics linked to our Company plan to drive colleague Happiness and positively impact customer NPS.
As the owner of the Digital Workplace strategy, you'll lead the day-to-day management of communication and collaboration channels, and the activation of news and stories across them. Working in partnership with other communication managers and the wider communications team, you'll provide expert counsel on the efficient channel mix and approach to sharing content.
This role reports to the Senior Manager, People Communications and will be accountable for shaping the wider content strategy and aligning this to the Digital Workplace strategy to ensure all our content inspires, informs and involves our people, customers and key opinion formers. Owning key interactions with third-party suppliers, ensuring we maximise the technology/new features to best effect.
Sound exciting? Then read on..
- Develop a deep understanding of the business strategy and the role of channels in supporting and amplifying the strategy with internal and external partners.
- Own the orchestration of all communications distribution across channels, ensuring content is always deployed first to our people and subsequently to the external environment.
- Determine the optimal channel mix to avoid asset wear-out and audience fatigue.
- Maximize our deep partner relationships to secure trials for new features across our core comms channels and ensure we are early adopters of all new functionality.
- Support the wider comms team in the conceptualisation process for content.
- Personally draft copy and lead audio-visual asset creation to support the wider function during peaks in workload.
- Analyse results to provide Management Updates to the VP and LT population regarding the most used channels.
- Leverage MI to frame future channel and content plans to drive maximum engagement for minimum investment.
- Review the channel model of other leading brands and share emerging trends with the team; adapting our own channel strategy as appropriate.
Do you have significant experience defining channel strategies to support communications and deliver superior outcomes? Do you possess excellent change management skills; highly adept at redefining business processes and delivering superlative value? Then this could be the role for you!
Alongside the above, we're looking for the following:
- Strong critical thinking skills; adept at balancing the need to develop a long-term plan with balancing the reactive news agenda.
- Outstanding written and verbal communications skills; highly nuanced communicator and able to influence with ease.
- Creative flair and an intrinsic understanding of the brand vision and values.
- Proven track record working under pressure to deliver integrated solutions, often to tight timelines and budgets
- Degree-educated or with significant experience working either client side or agency side in a relevant field.
Does the above sound like? Then we'd love to hear from you!
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we’ve got your individual considerations covered.