Georgia – Route Revenue Manager, Cargo
Tell us a little about yourself?
My journey at Virgin started when I was 18 and had just finished my A- Levels. I didn’t want to go to university, despite getting good results and had no real idea what I wanted to do career-wise. I thought about my passions which included travelling and it lead me to the Virgin careers page. I applied for a job as a Sales Consultant for Virgin Holidays and was successful. I spent 18 months at VHOLS before transitioning to the Cargo Customer Service Centre where I learnt about a whole other side to the airline industry. I really enjoyed working in Cargo and seemed to pick it up quite quickly. My manager worked with me on a plan to progress my career and I applied for the job I am in now.
What does your role involve?
As a Route Revenue Manager I am responsible for maximising the revenue we make on our ‘Rest of World’ routes (not US), by forecasting capacity and dictating the minimum price we need to access it. I spend most of my day looking at Excel! We use lots of historic data in order to forecast and improve performance.
Cargo is definitely one of those industries you fall into! No one ever grows up thinking ‘I want to send boxes all over the world’. My interest was sparked by my Dad who had been working in Cargo for 25 years. Once I got my job within the Customer Service Centre, I was amazed at how interesting it was and how much there was to learn. People think it’s just shipping boxes from A-to-B but the Cargo department get involved in so much more. We send F1 cars, Aid for natural disasters, pets and I once genuinely booked a chocolate teapot to Orlando!
In my current role, I don’t speak to the customers any more but do a lot of the ‘behind the scenes’ analysis. It’s my job to make sure that the space we put on sale is correct and that our sales teas know what rates are needed to access this space in order to get the best performance on each route.
The biggest challenge day to day is how busy we are. Virgin Cargo is well regarded in the industry and because of this we have lots of enquiries to deal with and everyone wanting the same space. But it’s always better to be busy!
What’s been your fondest memory?
Two memories stand out for me. The first was when I was at Virgin Holidays. I was sent to Orlando on a familiarisation trip to visit the SeaWorld parks. I met some amazing people and got to try out all the rides. It was also the first time I had ever flown Virgin and we got upgraded which was great!
The second was a summer social that the Cargo division had last year. It was to celebrate our success as a department and do some team building. We had some of our overseas team fly in and we all went down to Brighton for a treasure hunt and a few drinks. The weather was great and everyone had a brilliant day. The cargo department are all really close so was a great laugh!
How do you find the Virgin culture?
The culture at Virgin is all about fun! As brands, neither Virgin Atlantic or Virgin Holidays take themselves too seriously and it makes it a great environment to work in. One day you come into the office and there is a Bucking Bronco in the canteen and another day we had a full beach with sand, deckchairs and cocktails! There is a real happy buzz about the office all the time and it comes across in our work.
I was really worried when I left school as I felt like I had disappointed people by not going to University. Finding the job at Virgin was the best thing I have ever done. I am using my current skills and gaining new ones every day. I have been able to travel the world and have met most of my best friends in the process. If you told me on my first day what I would be doing now I wouldn’t believe you!
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