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Job Details

Salary: Competitive
Hours: Full Time
Location: Hybrid remote working with 2 days per week in our VHQ Crawley, West Sussex
Contract: Permanent
Closing Date: Tuesday 7th February 2023
Many of our people at Virgin work flexibly and in many different ways, including part-time, different core hours or remote working. Please talk to us at your application or interview stage about the flexibility you need. We can't promise to give you exactly what you want, but we are happy to explore what's possible for the role.


In a nutshell

At Virgin Atlantic, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.
It’s in our DNA to disrupt the market and lead the way with fresh ideas. Bringing new approaches to the industry, and remaining a loud and proud voice for positive change - be it on issues of sustainability, people or our communities. So, if you’re ready to take your career to new heights, read on.
Social media plays a pivotal role in our ability to reach, inspire and entice millions of new and existing customers to fly with Virgin Atlantic, building our brand and engaging our people to advocate for us in the world outside. This postholder will be responsible for developing and leading impactful social media strategy across both consumer and corporate social media platforms globally, with a focus on UK and US markets.


Day to day

Some of your key responsibilities as our Senior Social Media Manager will be to:
• Drive and deliver a thought leadership programme for Virgin Atlantic and the Senior Leadership Team, operating and advising at the most senior level of the enterprise to build reputation.
• Play a key role in supporting and delivering our Communications strategy, with the ambition of impactful storytelling to boost reputation, building brand power by driving customer preference to support revenue growth, and driving happiness by fostering a sense of belonging with our people.
• Be accountable for strategic oversight of the performance of consumer & corporate platforms, with responsibility for delivering a content storytelling strategy to inspire, excite and engage our people, customers and external partners.
• Work in partnership with the Communications and Marketing teams to implement and track return on investment through activation, measurement and evaluation across all platforms, providing strategic counsel on the optimal channel mix to maximise reach.
• Work closely with Brand on targeted paid social and with CRM and Data on using new data to target comms to evolve customer behaviours. The focus will be split between UK and US markets, where social is a key communication channel for earned, owned and paid.
• Lead the development of an impactful influencer and advocacy programme which will be a game-changer. This network will support corporate narrative & brand connections planning, amplifying Word of Mouth and Influencer reach and delivering value through earned media, while engaging our people.
• Use critical thinking and act as a consumer champion, working across functions spanning Communications, Marketing, Brand, Creative, E-Commerce, Loyalty, CRM, Data and more, communicating with teams in global markets.


About you

Do you have experience working in international markets? In particular, the US?
Do you love working for a customer centric brand?
You might come from a Senior Social Media Manager, Head of Social Media, Social Media Director or Content Director role.
You might come from a similar Senior Manager or Head of Social Media role.
In addition to the above, we’d love for our successful Senior Social Media Manager to demonstrate the following:
• Digitally native, with extensive experience working with strategy, either in house or agency side in a relevant field.
• Experience defining social strategy to support communications and deliver superior outcomes.
• Consistent track record growing social media presence for leading brand/and or CEO/company founder.
• Experience working into the C-suite and influencing partners at senior levels of the company hierarchy.
• Outstanding written and verbal communication skills; highly nuanced communicator and able to influence with ease.
• Exceptional creative flair and an intrinsic understanding of the brand vision and values.
• The ability to work under pressure to deliver integrated solutions often to tight deadlines and budgets.
• Experience working in/ with international markets desirable
• Significant experience leading and developing teams to strong performance
If this sounds like you, and you would like to unlock your potential with us, we would love to hear from you!


Be yourself – Our differences make us stronger

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At Virgin Atlantic we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible, and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (Recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.

You'll be assessed against our values for a selection of your interview process, learn more about them here: Our Values