Salary: Competitive dependent on experienceContract: Permanent
Hours: 37.5 hours per week
Location: The VHQ, Crawley, West Sussex
As a Digital Acquisition Manager you’ll play a part in delivering the digital acquisition strategy, driving traffic through paid search, aggregators, affiliates and online travel agents whilst achieving and exceeding revenue targets and core KPIs. Working within the ecommerce function you’ll optimise the traffic across all digital channels, making sure we are presenting our customers with appropriate promotional and trading solutions to drive conversion and customer satisfaction.
In a nutshell
Working with our Digital agency you’ll ensure that the digital acquisition strategy is delivered aligned to budget spend which drives optimum quality traffic through our direct website as well as our aggregators and international sites. You’ll work alongside our marketing team to deliver seamless journeys to support the ROI of digital traffic / revenue acquisition activity to ensure spend is optimised to drive the best value for Virgin Atlantic Airways (VAA).
Championing the ecommerce function and teams across the business, demonstrating personal capability and contributing in building the function across the Digital and Distribution function.
Delivering the on-line acquisition strategy in order to achieve budgets in line with the overall VAA strategic plan.
Day to day
Review the daily metrics for each channel, ensuring traffic is not compromised and aligned to our route operations.
Working with the agency to ensure channel performance is optimised from paid search, aggregators, affiliate and display.
Ensure that incoming traffic is aligned to a seamless customer journey, with greater scope for conversion.
Working alongside marketing functions to drive traffic growth and return of investment.
Represent Digital at weekly trading meetings when required.
Lead the SEO strategy, working closely with the CX team to ensure frequent optimization of the website, both from a content and structure point of view.
Integrate SEO into digital roadmap (taking into account IDP and VIV) & deliver organic search visibility growth by working with digital, PR and media partners.
Have you gained digital acquisition experience within a commercial, dynamic environment? Do you have a proven track record in defining and delivering aggressive, profitable growth traffic targets? Are you experienced with web-based analytics applications (Adobe Analytics, Google Analytics etc.)? Then you could be who we’re looking for.
With strong analytical and commercial capabilities, you’ll be experienced using traffic acquisition and conversion drivers such as PPC and SEO. Possessing excellent interpersonal skills, both verbal and written you’ll be hardworking and have a can-do attitude. With demonstrable experience understanding and applying user experience best practice, you’ll have the ability to influence others and be a results driven individual.
Does the above sound like you? Then we’d love to hear from youThe perks
We recognise the value you add to our dynamic company. That's why we give our people the rewards that they deserve. We have a whole host of benefits to help you enjoy life to the full, including up to seven flights a year to a wide range of fabulous Virgin Atlantic destinations. Of course you can also take advantage of discounts on our amazing Virgin Holidays hotels. We also offer a competitive benefits package including pension and private medical schemes and life assurance. You can even self select whats important to you through our benefits portal. We appreciate that life is busy, so when operationally possible remote working is available.
Be Yourself - Our Differences make us stronger
Virgin Atlantic and Virgin holidays are committed equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Diversity brings strength which is why we strive to provide an inclusive environment where individuality is celebrated and we can unleash the potential of our forward-thinking mix of people.
Click here to follow us on LinkedIn and view our latest company updates and current live vacancies.
To all recruitment agencies: Virgin Atlantic does not accept unsolicited agency CVs.