Hours: Full Time
Location: Hybrid remote working with days in our VHQ Crawley, West Sussex - speak to us about what flexibility looks like for you.
Closing Date: 6th December 2021
Many of our staff at Virgin work flexibly and in many different ways, including part-time, different core hours or remote working. Please talk to us at your application or interview stage about the flexibility you need. We can't promise to give you exactly what you want, but we are happy to explore what's possible for the role.
In a nutshell
At Virgin Atlantic, we’re just as passionate as we’ve always been about becoming the most loved travel company. It’s been an uncertain time for us, for everyone. There’s been ups and downs, some successes, and some sadness. One thing we know for sure – this period has shown that when we combine our brand with the power of amazing people, we make something truly magical.
As our Customer Relationship Management (CRM) Executive, you will be accountable for supporting the CRM Managers in defining the roadmap for below-the-line communications (for both B2C prospects and customers); developing campaigns to grow Customer Lifetime Value and the management of the end-to-end omni channel customer communications (planning, build, testing and deployment of direct communications.)
In addition, you will also play a key role in the delivery of the CRM Transformation plan – being involved in multiple projects across the 5 year business plan.
This role will work across the full customer journey (to both B2C prospects and customers) from driving conversion, through to the Pre-Departure journey. This will be across both the Virgin Atlantic and Virgin Atlantic Holidays brands.
To achieve this, you will work closely with multiple teams – for example, Marketing, Loyalty, Travel Product and Commercial, to ensure CRM campaigns are integrated effectively with the wider brand and Loyalty strategy.
Day to day
Marketing campaign management
High-performance team culture
Are you passionate about the Virgin brand? Thrive on making a difference on something you have researched? Like to keep ahead of the market? Then keep reading…
In addition to the above, we’re looking for our successful CRM Executive to demonstrate the following:
- You will be degree-educated and/or have equivalent relevant experience.
- You will be digitally savvy with a passion for learning, whilst being curious and confident initiating new ideas and ways of working.
- You will have strong hands-on experience of CRM.
- You will have experience in a CRM role and may come from a CRM Executive or CRM Coordinator role.
- You will have excellent organisation skills, alongside being able to reprioritise in an environment where things may change often.
- A natural born communicator, you will feel confident influencing cross-functional teams, as well as demonstrating your passion for travel.
- Prior knowledge of Adobe
- Prior knowledge of Movable Ink
- Basic HTML knowledge
- Experience in the travel sector
If the above sounds like you, we would love to hear from you!
Be yourself – Our differences make us stronger
Please be aware as part of our recruitment process we may look to use a variety of resourcing tools to help us understand your skills and experience in relation to the role you have applied for. These may include application questions, video interviews or online testing. Please feel free to contact us at firstname.lastname@example.org if there are any reasonable adjustments to our process that you would like us to consider, for example use of hearing loops, sign language interpreter etc. Please don’t hesitate to reach out if there are any issues preventing you from being at your best during your application or assessment process. Any issues raised after your assessment is completed or once a decision has been made will be too late for us to consider within our process.
You'll be assessed against our values for a selection of your interview process, learn more about them here: Our Values